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What does “Soap Free” mean?

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Ever wondered what’s in your brands?

There are many products we know by brand name alone. Here at Behind The Label we aim to uncover the generic product names, ingredients lists, and facsimiles (knock offs) of every popular brand, from baby medicines to fizzy drinks! So whether you want a cheap alternative or just to know about your favourite brands, bookmark us for posterity.



Popular brand names:

  • Avene
  • Carex
  • Dove
  • Johnson & Johnson
  • Sanex
  • Weleda

Generic name: Soap-free cleansing gel.

Active ingredient: Emulsifiers.

Can you make it? No.





Ethical concerns?

None located.

Health concerns?

Soap is made of combining fats and caustic (strongly alkaline) substances, such as lard and lye. This creates an emulsifier that dissolves the oil on our skins and therefore remove dirt stuck to that oil, but can also be very harsh on the skin and the environment, as well as potentially containing animal products.

Soap-free soap is made of alternative emulsifiers, which can be PH-neutral and ethical, though always check the label!

Alternative brands:

  • A-Derma
  • Allergenics
  • Beauty RX
  • Cetaphil
  • Jurlique
  • Pear’s

Are there store brands?

Some, but they’re rare.

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