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Is your unlimited data really unlimited?

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Ever wondered what’s in your brands?

There are many products we know by brand name alone. Here at Behind The Label we aim to uncover the generic product names, ingredients lists, and facsimiles (knock offs) of every popular brand, from baby medicines to fizzy drinks! So whether you want a cheap alternative or just to know about your favourite brands, bookmark us for posterity.



Popular brand names:

  • 3
  • AT&T
  • EE
  • Geico
  • GiffGaff
  • Verizon

Generic name: Unlimited data plan.

Ethical concerns?

Lying to customers about unlimited data. Many “unlimited data” plans result in throttled data when you reach a certain threshold, or a cap on other services.

There is an app to check whether your data is really unlimited.

Alternative brands:

They all seem to have this issue. It’s not in a service provider’s best interests to offer truly unlimited data.

Are there store brands?

No big chain stores offer their own phone or data service.

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