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What goes into Flash?

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Ever wondered what’s in your brands?

There are many products we know by brand name alone. Here at Behind The Label we aim to uncover the generic product names, ingredients lists, and facsimiles (knock offs) of every popular brand, from baby medicines to fizzy drinks! So whether you want a cheap alternative or just to know about your favourite brands, bookmark us for posterity.



Popular brand names:

  • Cif
  • Domestos
  • Flash
  • Mr Muscle

Generic name: Whitening/bleaching all-purpose kitchen/bathroom/floor cleaner.

Active ingredient: Bleach.

Can you make it? Yes, just use a little bleach and water, maybe try fragranced bleach. But do not mix complex cleaning products with each other or with bleach, as this can form poisonous gasses.


No, big brands use animal testing.


Big brands use animal testing.

Ethical concerns?

Pollution of the environment.

Health concerns?

Can irritate skin, eyes, nose and throat. Do not ingest.

Alternative brands:

  • Clover
  • DuoMax
  • Ecover (eco-conscious)
  • Zep

Are there store brands?

Yes, many.

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