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What is Febreze?

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Ever wondered what’s in your brands?

There are many products we know by brand name alone. Here at Behind The Label we aim to uncover the generic product names, ingredients lists, and facsimiles (knock offs) of every popular brand, from baby medicines to fizzy drinks! So whether you want a cheap alternative or just to know about your favourite brands, bookmark us for posterity.



Popular brand names: Frebreze.

Generic name: Fabric freshener. Odour-eliminating air-freshener.

Active ingredient: Cyclodextrin, although this is copyrighted by Procter & Gamble. Other brands use anti-bacterial agents to kill odour-causing bacteria.

Can you make it? Not the one with cyclodextrin, but you can make a spray with antibacterial base and essential oils to kill bad smells about the house. You can also use baking soda to eliminate odours from things you cannot wash, such as your sofa.


No, they use animal testing.


Due to animal cruelty concerns it is not. Also, depending on your stance on Cetyl and Cetearyl alcohols, this may also be a concern.

Ethical concerns?

Animal testing, questionable ingredients, aerosol.

Health concerns?

Again, questionable ingredients. If something cannot be sprayed on your skin or clothes, it’s up to you whether you want to put it on furniture which will be in direct contact with your skin.

Alternative brands:

Most of these have a similar composition to Febreze and may involve animal testing or contain alcohol. So these alternatives will probably just be cheaper or more available.

  • Astonish (non aerosol)
  • Attitude (non aerosol)
  • Bio Kleen (plant based, non aerosol, no animal testing)
  • Evans (non aerosol)
  • Flor Nenuco (non aerosol)
  • HG
  • Johnsons (non aerosol)
  • Mrs White’s Fabric Freshener (non aerosol)
  • Problem Solved (non aerosol)
  • Rug Doctor (non aerosol)
  • Sweetpee (non aerosol)
  • Odour Out (non aerosol)
  • Oust

Are there store brands?

Yes, but many will have the same issues.

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