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What is Fimo clay?

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Ever wondered what’s in your brands?

There are many products we know by brand name alone. Here at Behind The Label we aim to uncover the generic product names, ingredients lists, and facsimiles (knock offs) of every popular brand, from baby medicines to fizzy drinks! So whether you want a cheap alternative or just to know about your favourite brands, bookmark us for posterity.



Popular brand names:

  • Fimo
  • Sculpey

Generic name: Polymer clay.

Can you make it?

No, but you can make oven-baking clay substitutes that are very similar to polymer clay. Search for “DIY oven bake clay” or “DIY polymer clay substitute”.





Ethical concerns?

None found.

Health concerns?

Some people are worried about phthalate exposure. Do not use to make anything you will eat off.

Alternative brands:

  • Cernit
  • CiaraQ
  • Fantasy Floral
  • H&S
  • Kato Polyclay
  • Ouba
  • Reelva
  • Uro
  • +many unbranded options online

Are there store brands?

None I have found that compare, best to source online. Check to ensure it’s oven bake, not air dry.

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