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Ever wondered what’s in your brands?

There are many products we know by brand name alone. Here at Behind The Label we aim to uncover the generic product names, ingredients lists, and facsimiles (knock offs) of every popular brand, from baby medicines to fizzy drinks! So whether you want a cheap alternative or just to know about your favourite brands, bookmark us for posterity.

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Welcome to Behind The Label, where we peel back the label on big brands and help you discover if they’re right for you, make an informed decision when shopping, and buy alternatives.

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